About Us

Rabando is a team of top notch professionals with diverse background who believe that top quality products should become accessible to everyone. With years of experience in building brands, consumer products and e-commerce, we aim to provide joyful product experiences to the world.

We acquire & develop brands, strengthen reputation, and distribute products using our tried-and-tested distribution channels in Indonesia that we have established over the years that can provide you with actionable insights on where your business stands today and how to take it forward.

Established in 2014, Rabando have been distributing countless products to many consumers across the country and more. We work with entrepreneurs to deliver products that benefit not only the consumers but also the society.

Photo Anton Surjanto - Chief Executive Officer & Co-Founder Rabando
Anton Surjanto
Chief Executive Officer & Co-Founder

Anton Surjanto is Chief Executive Officer & Co-Founder of Rabando; a leading next-generation consumer goods company in Indonesia that has successfully distributed products online among the first. Rabando has rapidly evolved under his leadership, from 1 to 30 high reputable online stores/channels. With offices in Indonesia, Singapore, Australia, and the USA, Rabando is focusing on building brands into household names.

Prior to his current position, Anton was the Chief Software Architecture of Research in Motion Inc (Blackberry) USA, where he was responsible for developing Softswitch Application WirelessConnect for the Blackberry Corporate Market. He was also the Country Manager for several global zipper brands from USA, UK, and China. There he established the presence of Talon, YCC, Opti, and Graden in Indonesia to become the leading zipper supplier to International brands such as H&M, Zara, Gap, Nike, Adidas, etc.

Strongly equipped with more than a decade of experience in establishing brands from scratch in Indonesia, Anton delivers strong thoughts of leadership and insights not only to the team but also to customers and industries alike including telecommunication, consumer products, industrial sectors, and financial services. Highly analytical, creative, and technical with problem-solving skills, Anton has provided various inputs to ensure that the products developed have high relevance to the market today.

Anton received his Degree from Oregon State University, Oregon, USA, and a Master’s Degree In Computer Science from Azusa Pacific University, CA, USA where he developed his ability to utilize new technologies, strategies, and creative multimedia to develop products that people needs.

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